Apple has agreed to settle a multi-million-dollar advertising class-action lawsuit.
Lawsuit Explained
The lawsuit alleges that the Big Tech company falsely advertised its AI features, branded as Apple Intelligence, including its Siri voice assistant, as BBC News reports. Siri specifically was allegedly marketed as a “limited voice interface into a full-fledged personal AI assistant,” a claim the lawsuit argues was false.
“The iPhone 16 was delivered to consumers without ‘Apple Intelligence,’ and Enhanced Siri never came,” the lawyers wrote in the lawsuit, per BBC News.
An Apple spokeswoman confirmed the lawsuit centers on “the availability of two additional features” during the company’s rollout of Apple Intelligence.
The lawsuit also alleges that Apple’s push into AI was driven by a desire to gain a competitive edge in the Big Tech race against rivals such as OpenAI and Anthropic.
“Apple promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years, if ever, all while marketing them as the breakthrough innovation,” lawyers wrote, according to BBC News.
Apple Agrees To $250M Settlement
Apple did not admit any wrongdoing but has agreed to a proposed $250 million settlement, which was filed in a California federal court on Tuesday, according to the BBC News. Customers who purchased an iPhone 15 or iPhone 16 between June 2024 and March 2025 may be eligible for a payout.
According to the settlement website, the $250 million will ensure claimants receive “a presumptive per-device payment of $25 for each eligible device, which may decrease or increase up to $95 per device depending on claim volume.”
The Apple spokeswoman told BBC News that the company “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”
The settlement is still awaiting court approval, and qualified customers will be able to submit their claims in the coming weeks, notes the settlement website.
