Formula 1 (F1) is the holy grail of motorsport, where the world’s fastest single-seater race cars and most skilled drivers compete worldwide for bragging rights, prize money, and team supremacy.

Since debuting in 2022, the Miami Grand Prix, part of F1’s efforts to expand its U.S. footprint, has quickly evolved into more than just a race — it’s become a cultural spectacle. The race takes place at the Miami International Autodrome, a temporary street circuit around Hard Rock Stadium in Miami, FL.

Celebrating Miami’s vibrant culture, the event blends high-speed racing with innovation, diverse styles, luxury experiences, and pop culture.

Building on momentum from 2024, this year’s Grand Prix — from May 2–4, 2025 — is expected to draw over 275,000 fans. According to F1 Destinations, the average attendee is projected to spend $2,230 over the weekend.

Off the track, F1 is accelerating into the future by embracing sustainability, with innovations including a commitment to use 100% sustainable fuel by 2026.

Lewis Hamilton And His Legacy

Drivers like Lewis Hamilton are also helping reshape the sport’s culture. Hamilton, a seven-time World Champion and the first Black driver in F1, has redefined the driver role both with his talent behind the wheel and as an advocate for diversity, equity, and inclusion (DEI).

Raised in North London, England, Hamilton began racing at age 8, experiencing the sport’s lack of representation firsthand, AFROTECH™ previously reported. He has spoken openly about how winning gave him a sense of acceptance — and he is on a mission to make sure future generations don’t have to win to feel welcome.

In 2020, he established The Hamilton Commission with the help of The Royal Academy of Engineering, aiming to identify and address barriers to the “recruitment and progression of Black individuals with UK motorsport.”

The commission’s research into these obstacles culminated in a report that highlighted systemic issues and recommended actions to increase diversity within the industry. Suggestions included creating an innovation fund to address barriers to entry for Black students and scholarships to support engineering degrees and related fields, all of which would benefit Formula 1 teams and the wider motorsport sector, AFROTECH™ noted.

“We know there is so much that needs to change when it comes to racial equality, but it’s impossible to tackle everything at once. Instead, we carefully chose these recommendations to ensure we have a focussed approach and, more importantly, recommendations that I can take responsibility for taking forward,” Hamilton said in a statement on the report.

He added, “This report may mark the end of our ten-month research, but it is the beginning of a different phase, where our research and insights can help make motorsport a more diverse and equitable industry. We always had the dream of helping to enact change in this industry. We always had the passion, the focus. All we needed was to know the facts.”

Continuing his advocacy, Hamilton founded Mission 44 — named after his race car number — in 2021 to help young people secure careers in science, technology, engineering, and mathematics (STEM), including motorsports engineering, per AFROTECH™.

Hamilton’s efforts have sparked industry-wide changes, leading to AFROTECH™ recognizing him as a Legacy Leader, a title awarded to individuals who embody the qualities recognized in the AFROTECH™ Future 50 list.

Launched in 2022, the Future 50 list honors Black professionals making significant strides in the technology sector. The complete 2025 list is expected to be announced soon.

Throughout F1 Miami Week, various activations highlight themes of DEI (diversity, equity, and inclusion). Here are a few events to look forward to:

‘F1: The Academy’ Docuseries + U.S. Premiere (May 1)

The F1 Academy, an all-female single-seater racing series, debuts its Netflix docuseries on May 28, 2025, with a sneak peek on May 1 for race fans in Miami. Presented in partnership with American Express and Reese Witherspoon’s Hello Sunshine, the series offers a behind-the-scenes look at the drivers’ personal stories and ambitions.

Making her U.S. debut in the series, Canada’s Nicole Havrda drives a car with a livery supported by AMEX, emphasizing the company’s commitment to women-owned small businesses.

During a U.S. premiere event at The Fillmore Miami Beach, the first episode of the docuseries will be shown with a later performance by Young Miko and an executive question-and-answer session. ​

Carbone Beach (May 2–4)

While not directly affiliated with the race, Carbone Beach is a high-profile AMEX and Major Food Group dining and entertainment series that runs during F1 Miami Week. The event features a diverse guest list that intersects the music, sports, and tech industries.

FQ Lounge @ Miami Grand Prix (May 2)

The Female Quotient, in collaboration with F1 Academy, presents the FQ Lounge — celebrating women leading in motorsports and business — which focuses on themes of inclusion, leadership, and change-making.