Kountry Wayne didn’t originally plan to pursue comedy, but his gift led to an empire that brought him millions of dollars.

The Georgia native admitted that when he entered the content and entertainment space, business was always his priority “from day one,” he said on the “Earn Your Leisure” podcast. He acknowledged comedy “was just a gift” that he knew “how to monetize.”

Wayne began recording comedic videos as far back as 2014. He went viral in October 2014, and by March 2015, he had 1 million followers and was touring as a comedian. He claims he was making “like a million dollars a year at the time” on the podcast. He stopped sharing video content on social media by 2017. However, COVID-19 halted his live bookings, and he turned back to social media to share content. Facebook was one of the early platforms that paid him for uploading videos. His first video led to a $70 payment from the company.

“When the pandemic came, I got back to it on Facebook cause I had built that Facebook audience, and everybody had left Facebook. So, I kind of had it to myself … Everybody going towards Instagram and TikTok.’ I don’t never want that crowd ’cause they switch up on you too much … I stuck with the Facebook people,” he said on “Earn Your Leisure.”