Meta Is Testing New Instagram Plus As A Paid Subscription Program, Which Includes Viewing Stories Anonymously

Meta has begun testing a new premium subscription model on Instagram, signaling a potential expansion of its revenue strategy beyond advertising. According to a report confirmed to TechCrunch, the subscription, called “Instagram Plus,” is currently being tested in select international markets.

New Meta Features Aim To Expand User Control And Engagement

Per TechCrunch, Instagram Plus introduces a range of exclusive features designed to deepen user interaction. One of the most notable additions is the ability to view Stories anonymously, allowing users to watch disappearing posts without notifying the creator. Subscribers can also see how many times their own Stories have been rewatched, offering more insight into audience behavior.

The subscription also expands customization options. Users can create unlimited audience lists for Stories, moving beyond the current “Close Friends” limitation. This allows for more tailored content sharing across different groups. Additional features include extending a Story’s lifespan by an extra 24 hours, spotlighting a Story once per week for increased visibility, sending animated “Superlikes,” and searching viewer lists to quickly find specific users.

Limited Testing Markets And Pricing Details

While Meta has not officially disclosed all test markets, TechCrunch reports that the feature is being trialed in countries such as Mexico, Japan, and the Philippines. Pricing varies by region, with user-shared screenshots suggesting monthly costs range from roughly $1 to $2.20, TechCrunch confirmed.

Instagram Plus is separate from Meta Verified, which is aimed at creators and businesses. Instead, this subscription targets everyday users, signaling a broader shift in how Meta may monetize its platform.

Although the move could unlock new revenue streams, it comes amid growing concerns around subscription fatigue. Still, the success of other platforms’ paid offerings suggests there is a market for premium social media features. Meta says it will continue testing the subscription before considering a wider rollout, per TechCrunch.