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Mary Barra, the CEO of General Motors (GM), is under fire after the leaders of several Black-owned media companies accused her of racism for refusing to meet with them. The leaders blasted Barra in a full page advertisement in the Detroit Free Press on Sunday, the outlet reported, which included an open letter that said she has refused to meet with them “consistently, over time and after multiple requests.” The ad was signed by the heads of seven Black-owned media companies, including Ice Cube, founder of Cubevision; Byron Allen, head of Allen Media Group; and former NBA player Ulysses Bridgeman, owner of Ebony and Jet magazines. The leaders originally demanded an hour-long Zoom meeting with Barra and GM executives in the ad and asked that GM allocate at least 5 percent of its ad budget to Black-owned media companies. The group said they would like to see Barra’s resignation if these demands weren’t met. “You stand on stage, after the death of George Floyd, saying, ‘Black Lives...
TikTok has been on the tip of many tongues lately. However, despite threats of takedowns and power shifts, the video-sharing giant is still providing opportunities for businesses to grow. According to Small Business Trends , TikTok launched TikTok For Business , under which the brand committed $100 million in ad credits to small businesses as a part of their Back-to-Business program. The initiative is designed to help boost brand awareness, alleviate marketing costs, and craft engaging creative messaging. Now, for a limited time, small businesses can receive up to $2,300 in ad credit. To be eligible for the ad offer, small and medium-sized businesses must sign up for TikTok For Business and register for a TikTok Ads Manager account. Eligible SMBs can claim a one-time ad credit worth $300, the site says. Any additional spending will be matched up to $2,000 per business. This year, TikTok has become an integral part of many businesses and individual creatives’ marketing plans. In...
Civil rights groups have made a call to “defund Facebook ,” and The North Face has answered. On Friday, June 19, the major apparel brand announced that it will no longer buy Facebook ads in support of Black organizations, AdAge reports . “We’re In. We’re Out,” the brand tweeted in response to the NAACP’s statement on Facebook’s complacency “in the spread of misinformation, despite the irreversible damage to our democracy.” “This includes all Facebook owned properties,” they later added in a reply . We’re in. We’re Out @Facebook #StopHateForProfit Learn more: https://t.co/uAT7u7mjBG https://t.co/jVxTIH5ThQ — The North Face (@thenorthface) June 19, 2020 Last week, civil rights groups launched the “StopHateforProfit” campaign , a call for major advertisers to “pause” Facebook ad campaigns during July. The movement is a response to the Mark Zuckerberg -led platform making little effort to reduce racist and violent content. The groups involved include the Anti-Defamation League, the...