Using Soulja Boy’s hit single was no coincidence, as the rapper previously used the platform to reach stardom.

In an interview with VladTV, Soulja said he downloaded the top 20 songs at the time on the Billboard charts, then uploaded “Crank That (Soulja Boy)” to LimeWire, replacing the original title with the top performing single at the time.

Although unconventional and unfavorable in the eyes of some at the time, his approach surely paid off and “Crank That (Soulja Boy)” eventually reached No. 1 on iTunes’ music chart and held the winning spot on Billboard’s Hot 100 for seven weeks, according to Chicago Tribune.

Therefore, it is only fitting that LimeWire is relaunching with the help of former user Soulja Boy.

“Our ad is both a love letter to the 2000s and a celebration of the new LimeWire,” the company’s global creative director Florestan Rösemann said in a statement, according to Adweek. “Just like the characters in the commercial, many of us were teenagers when LimeWire first was around and are now grown-ups to see the relaunch of the brand.”

Florestan Rösemann

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