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Content is ubiquitous. That’s great for consumers who devour streaming audio and video voraciously each day. But it’s a mixed bag for content creators who have to cut through the clutter to have their creative work seen and heard. To be fair, not all content is good content. But everyday content creators are often competing with established television, film production, and record companies on the same platform for the same eyeballs. And even the talented aspirants often struggle to stand out. Historically, many young Black Americans have gravitated towards sports or entertainment as career choices. And with platforms like YouTube, where anyone with a smartphone can quickly showcase their singing, rapping, or dancing ability, dreams of fame and fortune feel closer than they’ve ever been. Many aspiring musicians start by putting their music out there on streaming platforms like SoundCloud, Spotify, and YouTube. Doing so is a good start. But, understand, streaming revenue from these...
Free streaming platform Audiomack recently opened an office in Lagos, Nigeria. The news arrived on Thursday (July 16) when Brian “Z” Zisook, VP of Content Operations & Artist Services, announced the expansion on Twitter. We opened an office in Lagos, Nigeria. 🎉 https://t.co/L4l36zhWyR — Z (@BrianZisook) July 16, 2020 According to Billboard , Audiomack currently serves 54 countries on the continent. In addition to the new office, three new executives join the team: Adeyemi Adetunji, Charlotte Bwana, and Olive Uche. The trio will head operations and commercial partnerships, work on business development and media partnerships, and manage content strategy respectively. “ A few months ago, @ade_aaa , @charlotte_bwana , and I embarked on the craziest adventure ever when we decided to bring Audiomack to Africa,” Uche tweeted. “We didn’t know what to expect or what kind of work it would require. But all we knew was it needed a home and Lagos was the best choice.” A few months ago, @ade_aaa...