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How Nike Lost Allen Iverson And Reebok Set Him Up For Life

How Nike lost NBA legend Allen Iverson, and Reebok set him up for life through a lifetime deal attached to a $32 million payday in 2030.

Mar 31, 2026

Nike Under Investigation By EEOC Over Claims That It Discriminated Against White Workers

Nike is being investigated by the U.S. Equal Employment Opportunity Commission over claims it discriminated against white workers.

Feb 5, 2026

Nike Plans To Lay Off Hundreds Of Employees As It Pushes To Automate Its Supply Chain Across Its US Distribution Centers

Nike intends to lay off 775 employees as it aims to automate its supply chain and streamline operations at its U.S. distribution centers.

Jan 27, 2026

Why Simone Biles Left An Estimated $1.6M In Monthly Earnings On The Table With Nike

Why decorated gymnist Simone Biles left $1.6 million in earnings on the table with Nike to sign with Athleta.

Jan 23, 2026

Former NBA Player Spencer Haywood Recounts The Time His Agent Sold His Stock In Nike And Reveals What It Would Have Been Worth Today

Former NBA Player Spencer Haywood recounts the time when his agent sold his stock in Nike and what it would be worth today.

Oct 8, 2025

Golf Apparel Brand Eastside Golf Lands Its Second Collection With Nike

Eastside Golf is set to launch its second Nike collection with two new models: the Nike Air Max Plus G and the Nike Victory Tour 4. 

Sep 19, 2025

Op-Ed: Trump's Tariffs Rocked Industries Across The Globe, But There’s More To Why Products Are Becoming Less Affordable

Fast fashion is not the only type of fashion becoming less affordable, retail giants like Nike have said they will be hiking prices as well.

May 29, 2025

LeBron James’ Mom Said ‘Trust Your Gut’ Over $10M Reebok Deal, Then He Signed With Nike For Over $90M And Moved Her Out Of Section 8 Housing

After LeBron James signed a Nike contract valued at over $90 million, he moved his mother out of the hood.

Mar 31, 2025

Meet Logan Hickox, A Nike Design Engineer Who Has Influenced Footwear Worn By LeBron James And Serena Williams

Introducing Logan Hickox, a University of Florida graduate who is now working at Nike as a design engineer II.

Jan 2, 2025

WNBA Star A'ja Wilson Reportedly Signs A Nike Extension In One of The Highest-Paid Shoe Deals In Women’s Basketball

WNBA star and Nike signee A’ja Wilson is making m ajor moves. Wilson has been a cornerstone player for the Las Vegas Aces since she was drafted first overall by the team in 2018, as noted by the WNBA. She has led the Aces to two consecutive national championships and earned multiple MVP awards, including one in 2024. What’s more, Wilson has continued to dominate as the year comes to a close. She made history as the first player to score 1,000 points in a single WNBA season, according to ESPN. “It was pretty surreal but it was one of those things that I did not understand it was in reach,” Wilson said in reflection, per CNN . “It didn’t really hit me until the second half when I was like ‘oh no, this is doable.’ … Like now to live in it, I’m living my dream and so I’m so grateful to be able to say I’m here, and now I know someone is going to crush it soon and going to be 2,000 points in a season, so I am going to hold onto it now while I got it.” Wilson’s victories also extend off...

Dec 18, 2024

Ray Allen Turned Down A $100K Offer To Sign With FILA As A Rookie To Become The Jordan Brand’s First Pick For An Endorsement Deal

Ray Allen rejected a $100,000 offer to sign with Jordan Brand because he was interested in working with Nike.

Dec 2, 2024

USC Trojans' JuJu Watkins Signs A Contract Extension With Nike, Marking 'One Of The Richest Shoe Endorsement Deals In Women's Basketball'

JuJu Watkins is making major moves on and off the court, securing a "lucrative" multi-year contract extension with Nike.

Oct 10, 2024

Eastside Golf, A Lifestyle Apparel Brand Founded By 2 Morehouse Graduates, Debuts Footwear Collaboration With Nike

The founders of Eastside Golf are uplifting Historically Black Colleges and Universities in their first Nike collaboration.

Sep 4, 2024

Photographer Alleges Nike Deceived Him Out Of The Iconic Michael Jordan Logo Without Issuing Proper Credit Or Compensation

Jacobus “Co” Rentmeester claims that Nike tricked him out of his photo, which inspired the iconic Jordan Brand logo.

Jul 9, 2024

Jordan Brand Becomes Nike's Best-Performing Division With $7B In Revenue

Jordan Brand has reportedly become Nike's best-performing division after earning an impressive seven billion in revenue.

Jul 9, 2024