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Image sharing and social media platform, Pinterest, appointed Andrea Wishom to their Board of Directors, making her the first Black person ever appointed to the company’s board. The move to appoint Wishom, who serves as president at Skywalker Holdings, comes after Pinterest received allegations of racism and poor pay by former employees back in June and July of this year. After the social media platform claimed to stand in solidarity with Black Lives Matter, Ifeoma Ozoma, Aerica Shimizu Banks, and other unidentified individuals told Washington Post that they had been mistreated by their white peers. The allegations were followed by a campaign that called for Pinterest to increase pay for Black employees. A website and arranged walkout emerged to support Ozoma and Banks. Ben Silbermann, the company’s CEO and co-founder, guaranteed that a person of color would soon be hired and that his company “needs to be better.” He followed through on his promise and says that Wishom is “a...
Pinterest, known for its DIY recipes, interior decorating ideas, and fashion tips is armoring itself against political and census misinformation and the 2020 presidential election. Although not among the big four social media platforms (Facebook, Instagram, Twitter, YouTube), Pinterest is making sure to avoid any blunders that its social media counterparts faced in the past. In 2019, Facebook came under heavy scrutiny regarding Black voter suppression tactics that flooded its platform in the midst of the 2016 presidential election. Pinterest told The Washington Post that it will take down any content that misinforms viewers about when, where, or how to vote. It will also remove any disinformation regarding the census. The Post reported: “‘This is an Internet problem,’” said Aerica Shimizu Banks, Pinterest’s lead for federal policy and social impact. The only way to address misinformation broadly, Banks adds, is for tech companies and government officials to work together.” Pinterest...
Diversity has a new name, and it is called Pinterest . The popular social media company is reconfirming its commitment to diversity and inclusion. Pinterest’s latest annual report underscores that commitment, highlighting ways that the company is recruiting, retaining, and promoting talent across various backgrounds. The report illustrates ways in which Pinterest is not only meeting, but also exceeding, target goals. For example, the company aimed to increase the percentage of historically underrepresented minority engineers to eight percent; it exceeded that goal, reaching a figure of nine percent. It also managed to steer hiring rates for minority employees up to 14 percent. The area in which Pinterest made the most significant progress is in the recruitment of women. Overall, it brought the rate at which it hires women for full-time engineering positions to 27 percent. While the annual report paints a great picture of Pinterest’s considerable effort, the company acknowledges that...
Facebook announced Thursday in a blog post that it is actively curbing anti-vaccine misinformation on its platform. The company said it will be providing its users with “authoritative” information on vaccines. Facebook said it will now remove ads that have vaccine misinformation and repeated violators’ accounts will be disabled. Groups and pages that promote anti-vaxer talking points will be subject to reduced rankings, and removed from suggested content and searches. The policies will also extend to Instagram. Ads and other content that contain vaccine misinformation will not be suggested on the platform’s discover and hashtag pages. Facebook is using studies and research provided by the World Health Organization and the U.S. Centers for Disease Control and Prevention to identify vaccine hoaxes in order to better keep track of misinformation campaigns. “We also believe in providing people with additional context so they can decide whether to read, share, or engage in conversations...
It’s no secret that there’s a lack of diversity in the beauty industry. Black and brown women have struggled to find representation in the products they’re using. Some brands are working fill this gap by creating products that cater to a more diverse customer base and finding ways to help them find resources and products that match their needs. Pinterest wants to be part of the shift that’s happening in the beauty industry. Today, the tech giant announced that it’s revamped it’s search feature for mobile to include skin tones. “You hear people talk about bringing together humans and machine learning to create balanced technology, but it’s so important that those people are diverse and can represent a range of people,” a spokeswoman for Pinterest said. The company began offering customizable beauty searches on the web in April using artificial intelligence from ModiFace, a company that specializes in AI and machine learning for the beauty industry. The company developed an algorithm...
The thought of getting your brand elevated shouldn’t overwhelm you any longer. You already handled the hard part of starting your business, so let these easy-to-use, free social media marketing tools help you take that business to the next level. Even if you’re not trained in marketing or consider yourself on a strict budget, there are tools that can streamline your process so you’re working smarter, not harder. Check out some of the best below: 1. Buffer Buffer will help you manage your social media accounts — across platforms including Twitter, Facebook, Instagram, LinkedIn, Google Plus and Pinterest. You can also analyze the performance of each post and manage multiple accounts (they have paid plans if you want to upgrade the number of accounts you’re managing within the platform). 2. TweetDeck TweetDeck is a classic in the social media marketing world, allowing users to create a custom Twitter experience, manage multiple accounts, create custom searches, track different hashtags...