The Academy of Motion Picture Arts and Sciences says it will establish guidelines around AI for the upcoming 99th Oscars.
According to a press release, the Academy’s Board of Governors has approved new protocols following a global response from the filmmaking community. The Academy has considered the feedback and has made changes to its eligibility rules for the awards, NPR reports.
The organization stated in its acting category, “only roles credited in the film’s legal billing and demonstrably performed by humans with their consent will be considered eligible,” per the press release. It also stated for writing categories, “the rules codify that screenplays must be human-authored to be eligible.”
The move comes as AI-generated performers continue to emerge in the industry, including Tilly Norwood, an AI character created by comedian and actor Eline Van der Velden, who owns the talent studio Xicoia and production company Particle6, as AFROTECH™ previously reported. Van der Velden also wants to develop at least 40 AI-generated actors.
On March 10, the Norwood Instagram page posted about the Oscars.
“Can’t wait to go to the Oscars! Does anyone know if they have free valet parking for my flamingo,” the post read.
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According to Variety, while co-hosting “The View,” Whoopi Goldberg said, “The problem with this, in my humble opinion, is that you are suddenly up against something that’s been generated with 5,000 other actors. It’s got Bette Davis’ attitude, it’s got Humphrey Bogart’s lips… And so it’s a little bit of an unfair advantage. But you know what? Bring it on. You can always tell them from us. We move differently, our faces move differently, our bodies move differently.”
The Academy has noted that, as it relates to Generative AI, under Eligibility (Rule Two), it has the right to request additional information “about the nature of the use and human authorship.”
