For most, self-proclaimed “country trap rapper” Lil Nas X went viral and with dumb luck, caught a hit song. However, for a small section of the internet, it was much more complex. Like many before him, Nas would spam viral tweets with links to his music to no avail. One day, a stroke of genius inspired on how to specifically market his music on the internet and the rest was history. The first step in Nas’ marketing ploy is a nod to traditional methods by using product placement. He creates a Reddit account to start a thread to ask users for the name of a song using lyrics from his own song “Old Town Road.” It is uncommon for people to do two things: search for an answer or at least read the post so the lyrics are now stored somewhere in their memory for a future callback. Enter a piece of lil nas x’s marketing ploy, old school product placement. He made a point to place the song by lyric in random spaces of the internet so even if you’re not curious enough to search, it’s already in...
