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NiJaree Canady has made history as the first college softball player to launch a player edition cleat with adidas.
Feb 23, 2026
Fast fashion is not the only type of fashion becoming less affordable, retail giants like Nike have said they will be hiking prices as well.
May 29, 2025
Travis Hunter has reportedly signed with Lil Wayne's Sports Agency for his on-field representation in the NFL.
Dec 30, 2024
Eight-time all-star Damian Lillard has reportedly secured a lifetime Adidas deal following the Milwaukee Bucks' NBA Cup victory.
Dec 19, 2024
Colorado Buffaloes' Travis Hunter has secured a name, image, and likeness deal with adidas, and his partnership will extend into the NFL.
Dec 13, 2024
From 1949 founder Adolf "Adi" Dassler to Jesse Owens, Kanye West and Run DMC, Adidas left Cancel Culture unsure whether to hate or love them.
Dec 5, 2024
After ties were severed between Ye and Adidas, the parties have reached a settlement in court to retract all claims.
Oct 31, 2024
North West, born to Kim Kardashian and Kanye West, reveals plans to follow in their footsteps by launching clothing line.
Oct 14, 2024
On May 8, 2024, Adidas announced that it had appointed Candace Parker as the president of Adidas Women's Basketball.
May 9, 2024
Kanye West claims he lost $8 billion from Adidas after their business partnership was terminated, but believes he will recover his losses.
Mar 19, 2024
On Jan. 23, 2024 Adidas confirmed that Vanessa Abrahams-John will take over as the SVP of North America human resources.
Jan 24, 2024
Adidas has signed Washington Huskies quarterback Michael Penix Jr. and wide receiver Rome Odunze as its first NIL football athletes.
Oct 20, 2023
After parting ways with Kanye West, Adidas earned nearly $437 million in revenue from the sale of Yeezy merchandise.
Aug 3, 2023
Kanye West has a solid footprint in the music and fashion industry, but what led him to have over $50M of personal debt?
May 25, 2023
Adidas has officially announced its plans to release some of its remaining YEEZY merchandise starting in late May 2023.
May 19, 2023
