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Augmented Reality

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Hit-Boy Joins D'USSÉ As It Embarks On Its 'Biggest Investment In Tech Experiences'

Grammy-award winning producer Hit-Boy has joined D'USSÉ to launch an augmented reality experience for its VSOP Holiday Gift Box.

Nov 12, 2024

Kyle Morrand Started A Digital Platform Empowering Creators As A Side Hustle That Now Reportedly Makes $2M A Year

Kyle Morrand started a digital platform as a side hustle to empower creators. Now it's reportedly making $2 million a year.

Jun 11, 2024

Commercial Real Estate Business Owner And Broker Breaks Into Tech With Hopes To Revolutionize The Golfing Experience Through AR  Glasses

Real estate professional Dustin Sutton plans to launch augmented reality smart glasses for golfers in 2024.

Jan 11, 2024

InterApp Aims To Use $1.2M Pre-Seed Funding To Make Augmented Reality A Necessary Consumer Tool

InterApp aims to continue to make augmented reality a necessary tool for consumers thanks to its latest funding round.

Jul 21, 2022

Tabitha Brown's McCormick® Sunshine Seasoning To Make Its Debut At Retailers With A New AR Feature

McCormick® Sunshine Seasoning by Tabitha Brown will soon hit retailers across the nation bringing flavor to kitchens all over.

May 12, 2022

TikTok Launches New Platform Effect House To Allow Creators To Build Their Own AR Effects

TikTok has launched Effect House, which will allow content creators to create their own AR effects in the video app.

Apr 12, 2022

StatusPRO Forms Partnership To Develop The First VR Football Game Licensed By The NFL

StatusPRO coins deal to create the first-ever NFL-licensed game fully led by virtual reality to continues its mission to change sports.

Mar 24, 2022

Meet Kya Johnson, The Attorney Who Received A Grant From Beyoncé To Create AR Children's Books

Attorney Kya Johnson launched RainbowMe Kids to increase representation in children's media with the help of augmented reality.

Mar 24, 2022

Reebok's 'Courting Greatness' Campaign Uses AR Technology To Empower Users With The Ability To Play Anywhere 

Reebok lanches "Courting Greatness" basketball campaign, allowing users to use an augmented reality tool to play the sport anywhere.

Aug 20, 2021

StatusPRO Raises $5.2M Seed Round As It Aims To Continue Shaping The Industry Of Sports Technology

Sports technology continues to evolve thanks to companies like StatusPRO. The company combines AR & VR in experiences for athletes.

Aug 13, 2021

Color Of Change President Rashad Robinson Talks Pedestal Project and Impact of Augmented Reality in Social Justice

Who said you have to be on the frontlines to make a difference? Luckily, thanks to social media, technology and Color Of Change, you can see the change you’ve been waiting for by the scroll of your fingers. At the top of Black History Month, the nation’s largest online racial justice organization Color Of Change launched T he Pedestal Project , “ an Augmented Reality (AR) experience on Instagram t hat lets users place statues of racial justice leaders atop empty pedestals where confederate statues once stood as a refreshing new symbol of equality and progress.” Color Of Change has used their platform to be vocal about the removal of statues of white supremacist, racist and bigot leaders of this country’s history. In replacement of the Robert E. Lee and Stonewall Jackson, users have an opportunity to choose Civil Rights leader and Former United States Congressman John Lewis, co-founder of the Black Lives Matter Movement, author, and principal at Black Futures Lab, Alicia Garza, or...

Feb 18, 2021