Jason Lee’s partnership with BET signals a shift in Black media power, expanding his influence through ownership and the BET Creator Studio.

Epic Games has announced that it will pay eligible Fortnite creators 40 percent of the popular game's revenue.

In an interview on The Diary Of A CEO with Steven Bartlett, Paul Brunson shared the story of how he worked with Oprah Winfrey.

TikTok joins forces with MACRO to equip 10 Black creatives with the funding and resources needed to bring their ideas to life.

No longer are the days of going viral and then disappearing until the next act comes around when creatives like Durell Smylie could be the blueprint for others to utilize their platforms to end up where the money resides. No stranger to social media and using it to his advantage, Durell, a car salesman at Richards Honda in his hometown of Baton Rouge, Louisiana posted a video in an effort to boost his car sales. Not only did it work, but now he is the world’s latest viral sensation thanks to his catchy mantra, “Where the money resides!”   View this post on Instagram   A post shared by Relly B #WhereTheMoneyReside (@durellyrellz) He sat down with AfroTech to talk about what it’s like being the latest viral sensation, his roots, and the vision he not only has for himself, but other creatives in the future to get their coins. AfroTech: What’s the first thing that came to mind when the views steadily kept going up on the video that now has millions of views? Durell: The first thing that...