Ludacris says his biggest career challenge was losing an endorsement deal with Pepsi following criticism from Bill O’Reilly.

Ludacris has joined 9 Story Media Group to help two Black-owned hair-care businesses land their first-ever licensing deals.

Ludacris once co-owned a Singaporean Restaurant that closed down and then launched his own restaurant "Chicken + Beer."

Jermaine Dupri will be awarded an Honorary Doctor Of Fine Arts Degree from the Art Institute of Atlanta for his influence in music.

In a Drink Champs episode, 2 Chainz spoke on how he had to pay Ludacris $100,000 to get out of his Disturbing the Peace deal.

Over the years, Ludacris has gone from a rapper to an entrepreneur and industry mogul. Here's how his wise investments helped him do that.

This past Saturday (May 16), platinum-selling rapper Ludacris queued up Instagram Live for Verzuz , a digital celebration of Black music and artists commissioned by producers Swizz Beatz and Timbaland. While he “battled” St. Louis’ own Nelly, the Atlanta star highlighted his latest business venture, KidNation . The kid-centric “fun, safe, and educational media platform” aims to ensure the safety of children when schools reopen by encouraging hygiene. View this post on Instagram A post shared by Ludacris (@ludacris) Through five simple steps—wet, lather, scrub, rinse, and dry—and “Stay Clean,” a kid-friendly campaign, Luda and KidNation encourage handwashing as a primary defense against COVID-19. “Make sure you wash your hands, it’s the best way to avoid getting sick,” the visual PSA starts. The three-minute music video is complete with animations, a hip hop beat, and energetic, young rappers and dancers. Most adorably, the lyrics double as tips not only for handwashing but also for...