Adidas has signed Washington Huskies quarterback Michael Penix Jr. and wide receiver Rome Odunze as its first NIL football athletes.

Stanford athlete Terian Williams has used his name, image, and likeness deal with Cheez-It to donate $10,000 to his favorite teacher.

Kiyomi McMiller has signed an name, image, and likeness (NIL) deal with the Jordan Brand — marking her as its first high schooler.

Bronny James, LeBron James' son, has recently signed a name, image, and likeness (NIL) deal with shoe giant Nike.

Jackson State University football player Travis Hunter has become Michael Strahan Brand's first ambassador.

North Carolina Tar Heels star Deja Kelly has signed a one-year partnership with Actively Black — a Black-owned global sportswear brand.

Earl Little Jr. has signed with Roc Nation Sports who will now represent the athlete on his search for name, image, and likeness deals.

Adidas to offer student athletes name, image, and likeness deals by April 2023 beginning with Historically Black Colleges and Universities.