LSU basketball guard Flau'jae Johnson is on a mission to create generational wealth, purchasing 20 acres of land in Georgia.

NCAA President Charlie Baker has proposed new NIL rules, which include schools setting up a trust fund for athletes.

LSU basketball star Angel Reese has inked an NIL deal with Reebok, making her the company’s first major NIL signing.

Ghalee Wadood Jr., a 9-year-old who plays for Snoop Youth Football League, has signed a six-figure NIL deal.

Kiyomi McMiller has signed an name, image, and likeness (NIL) deal with the Jordan Brand — marking her as its first high schooler.

TreVeyon Henderson's new NIL deal with Chipotle comes with perks for his offensive linemen who landed partnerships too.

Naomi Osaka's suncare line KINLÒ has partnered with five Black student-athletes for its inaugural #GlowOutside campaign.

According to CBS Sports, University of South Carolina's women's basketball star Zia Cooke is one of the highest paid in the NCAA.