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Reebok Named Shaquille O'Neal President And Allen Iverson VP Of Its Basketball Division, Now It's Inked A Multi-Year WNBA Partnership

Reebok and the WNBA have teamed up in a new multi-year deal, designating the brand as an official footwear supplier.

Dec 19, 2024

LSU's Angel Reese 'Honored' As Mentor And Reebok's President Of Basketball Shaquille O'Neal Signs Her For Its First Major NIL Deal 

LSU basketball star Angel Reese has inked an NIL deal with Reebok, making her the company’s first major NIL signing.

Oct 17, 2023

Venus Williams Signed A Reported $12M Reebok Deal When She Was Only 15 Years Old

When Venus Williams was just 15 years old, the tennis player reportedly signed a $12 million Reebok deal at the time.

Aug 29, 2023

How Shaquille O'Neal's Decision To Walk Away From A $40M Deal Led To Affordable Shoes For Millions

Shaq made the decision to leave $40 million on the table when he walked away from Reebok to make more affordable shoes at Walmart.

Jun 22, 2023

With 8 Years Until A Reported $32M Payday From Reebok, Allen Iverson Signs With Its Parent Company

Allen Iverson's impact continues as he joins Authentic Brands Group for new partnership in entertainment space.

Jan 11, 2023

50 Cent Once Revealed That He Earned Around $80M Throughout The Course Of His Reebok Deal

In a previous Power 106 interview, rapper and business mogul 50 Cent revealed the biggest paycheck he's received at one time.

Dec 6, 2022

In 2030, Allen Iverson Will Reportedly Land A $32M Payday Thanks To His Lifetime Deal With Reebok

His lifetime deal with Reebok continues to allow him to live comfortably. At age 55, Allen Iverson will receive a $32 million payday.

Jul 14, 2022

Cleveland Browns' Myles Garrett Lands Multi-Year Endorsement Deal With Reebok, Joins Legends Shaquille O’Neal And Allen Iverson

After initially being Reebok's ambassador, Cleveland Browns star Myles Garrett has secured an endorsement deal with the brand.

Mar 11, 2022

Kerby Jean-Raymond Announces His Departure As Global Creative Director Of Reebok

Effective March. 1, 2022, fashion designer Kerby Jean-Raymond will be stepping down as the global creative director for Reebok.

Feb 3, 2022

Here's Why Shaquille O’Neal Walked Away From A $40M Reebok Deal

An old lady called Shaquille O'Neal a less-than-complimentary name, and that's what inspired the NBA great to turn down a deal from Reebok.

For $2.4B, Master P and Baron Davis Could Soon Be the New Owners of Reebok

Reebok may soon be owned by two of the hottest names in the sports and entertainment world. According to Forbes, its German sportswear parent company, adidas, plans to offload the household name brand, which was once a cultural icon. Reebok, who has seemingly struggled to grasp the attention of today’s tastemakers and trendsetters, could soon be back in the limelight under the direction of serial entrepreneur, Percy “Master P” Miller, and former NBA All-Star Baron Davis. Currently, the dream team is looking to acquire the company which reportedly has an asking price of about $2.4 billion.   View this post on Instagram   A post shared by Master P (@masterp) Founded in 1958, Rebook was purchased for $3.8 billion by adidas back in 2005. However, the company reports their book value is down by nearly half of what it was in 2018 — 842 million euros which translate to $995 million. It is now imperative to bring on people like Davis and Miller who not only have a business mindset but have...

Dec 29, 2020