

CIROC remains committed to Black-owned businesses. The company will highlight brands in new #CIROCStands campaign.


The revolution will be televised! Sean “Diddy” Combs has the Midas touch when it comes to longevity in an industry that most predicted wouldn’t be around forever. In 2020, reports revealed that Hip-Hop is America’s favorite and most influential genre thus far and the numbers don’t lie. Just like Diddy has an eye for musical talents, he has an eye for an executive team that will take his leading Black-owned media company, REVOLT, to revolutionary heights. Detavio Samuels and Colin McIntosh understand that they have a role to fulfill as the new leaders of REVOLT and they’re prepared to do it by any means necessary. “The mission is to create the largest Black global media empire that ever existed,” said Samuels, who has been appointed to CEO of the company, “and in that world, we can take care of our people.” McIntosh adds the title of Chief Operating Officer to his current position as REVOLT’s Chief Financial Officer. “We want to build a platform for creators,” said McIntosh in an...

It’s no secret that Black people have always and continue to drive the culture. From catchphrases to hashtags, with the invention of social media just came more innovative ways for us to influence the culture, but at what cost? Detavio Samuels, co-head of REVOLT — the media and television network founded by hip-hop mogul Diddy — dropped by on the latest episode of Black Tech Green Money. He shares the keys to staying ahead of the curve as Black creatives and how Black media companies can sustain growth and scale against a system that was never built for us to succeed. “It’s incredibly hard to trademark or capitalize off of catchphrases or hashtags,” he tells BTGM host Will Lucas. “As a creative, you should be thinking about what the end product of whatever idea it is that you’re creating and do your best to think about how you monetize it before throwing it out into the world.” Samuels stresses the importance of not only having a clear plan for monetization but being clear about...