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Did You Know That Allen Iverson Went From Having A Lifelong Deal With Reebok To Becoming The Company's VP Of Basketball?

Allen Iverson not only has a lifelong deal with Reebok, but the NBA legend is also the company's VP of basketball.

Jan 17, 2024

LSU's Angel Reese 'Honored' As Mentor And Reebok's President Of Basketball Shaquille O'Neal Signs Her For Its First Major NIL Deal 

LSU basketball star Angel Reese has inked an NIL deal with Reebok, making her the company’s first major NIL signing.

Oct 17, 2023

Shaquille O'Neal Practices 'Respectable Nepotism' With His 6 Children By Having Them Create Business Plans Before Giving Them Money

Shaq practices respectable nepotism when it comes to his 6 children by having them draft business plans before loaning them money.

Aug 21, 2023

Line Wraps Around The Building For The Opening Of Shaquille O'Neals First Big Chicken Houston Location

On June 24, NBA legend Shaquille O'Neal held the grand opening of the first Big Chicken location in Houston, TX.

Jun 26, 2023

How Shaquille O'Neal's Decision To Walk Away From A $40M Deal Led To Affordable Shoes For Millions

Shaq made the decision to leave $40 million on the table when he walked away from Reebok to make more affordable shoes at Walmart.

Jun 22, 2023

Shaquille O'Neal's Multi-Million Dollar Moves Prove There's More To His Game — ‘I’ve Always Been A Businessman Who Is Athletic’

Making moves is at the top of the list for NBA legend Shaquille O'Neal as he has shown he continues to level up as a business man.

Jun 7, 2023

Shaquille O'Neal Recalls Paying For Laptops For A Mom's Children For School — 'It Could Be Worse And That Could Be You'

During an interview, NBA legend Shaquille O'Neal recalled once paying for laptops for a mother's children.

May 23, 2023

Shaquille O'Neal Shares How Jeff Bezos' Take On Investments Helped Him Make His Own Moves

At a tech conference in Vegas, Shaquille O'Neal shared about how Jeff Bezos' word of wisdom on investments has served him.

Dec 12, 2022

Shaquille O'Neal On The Media Poll That Asked The Public If He Was Worth $150M: 'I Like To Prove People Wrong'

In 1996, Shaq left the Orlando Magic to join the Los Angeles Lakers, but it was this newspaper poll that influenced the decision.

Nov 29, 2022

'Worry About Your Business' — Shaquille O'Neal Responds After Kanye West Tweets About His Business Partner

On Nov.3, Shaquille O'Neal had some words for Kanye West after the rapper's tweet about him being "in business with Jamie Salter.

Nov 4, 2022

Shaquille O'Neal Wanted To Buy The Phoenix Suns Until He Saw This Tech Billionaire's Name

Shaquille O’Neal wanted to purchase the Phoenix Suns at one point but that all changed when he realized Jeff Bezos was also interested.

Sep 29, 2022

Shaquille O'Neal Shares Details Of Why He Paid For 15 Of His Friends To Get Their Master's Degrees

In an interview with the "Be Better Off Show," Shaq shared a story of just how dedicated he was to learn in a classroom.

Sep 14, 2022

Shaquille O'Neal Has A $400M Fortune, But Did You Know He Sold The Rights To Manage His Name And Likeness To Authentic Brands Group?

It is no secret that Shaquille O'Neal is a proven business man. However, many didn't know he sold the rights to manage his likeness in 2015.

Aug 12, 2022

Trademark Filed By Shaq's Son Shaqir O'Neal Hit With Notice Of Opposition From The Company That Owns His Father's Likeness

The management company that owns Shaq's likeness is attempting to stop his son from filing a trademark due to their names being too similar.

Jul 26, 2022

He's Built A $400M Fortune, But There Was Still A Time Where Shaquille O’Neal Thought 'D-mn, I'm Broke'

Shaquille O'Neal is mostly known for his basketball skills, but his business savvy is no playful matter despite what he says.

Jul 6, 2022