AI has changed how brands are approaching marketing, so it is changing what a career in marketing will look like going forward.

Marketing strategist Mahdi Woodard shares techniques Black businesses should utilize to maximize their social media, particularly Instagram.

Jayda Cheaves is more than a social media influencer. The 23-year-old is a multi-millionaire who flipped her social capital into revenue.

YouTube, is the first platform you should consider if you're looking to create and monetize video content.

So, how do you foster conversations while creating engaging social media content? Here are three proven steps to show you how!

The thought of getting your brand elevated shouldn’t overwhelm you any longer. You already handled the hard part of starting your business, so let these easy-to-use, free social media marketing tools help you take that business to the next level. Even if you’re not trained in marketing or consider yourself on a strict budget, there are tools that can streamline your process so you’re working smarter, not harder. Check out some of the best below: 1. Buffer Buffer will help you manage your social media accounts — across platforms including Twitter, Facebook, Instagram, LinkedIn, Google Plus and Pinterest. You can also analyze the performance of each post and manage multiple accounts (they have paid plans if you want to upgrade the number of accounts you’re managing within the platform). 2. TweetDeck TweetDeck is a classic in the social media marketing world, allowing users to create a custom Twitter experience, manage multiple accounts, create custom searches, track different hashtags...