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Jayda Cheaves is more than a social media influencer. The 23-year-old is a multi-millionaire who flipped her social capital into revenue.
Black influencers are really getting that bag online, and this new report has the statistics to back that up. The community of Black influencers has been growing tremendously in the past few years and so has the money. Orlando, Florida-based IZEA Worldwide, an influencer marketing technology, data and services provider for leading brands, recently published a report detailing the earnings equality among social media influencers. The second annual State of Influencer Equality report analyzes influencer earnings from data that IZEA collected between 2015 to 2020. “We are delighted to see the increase in pay for African American influencers within the IZEA ecosystem this year in-particular,” said IZEA Founder and CEO Ted Murphy in a statement. “Brands are consciously making the decision to include more people of color in their campaigns, and that commitment is reflected in our marketplace data.” The data shared in the State of Influencer Equality report is comprised of negotiated rates...
In celebration of Black History Month, marketer and social influencer LaToyia Dennis launched a digital advertising and marketing firm for women of color. The national boutique firm coined Melanin Moms Media specializes in connecting women of color to brands and events to help drive revenue for those mom bloggers and influencers from marginalized backgrounds. Dennis was inspired to launch the firm after seeing the lack of resources and income opportunities for minority women in the economy. “Since joining the mom influencer community four years ago, I have met many amazing moms of color with stellar content that are still passed over for campaigns,” said Dennis in a press release. “With my experience in advertising sales, sponsorship activation, event production, and brand engagement, I decided the time was right to start a company that pulled my experience, expertise, and passion together to help moms of color influence the world. My mission is to help moms live a life of purpose,...
Jeff Obeng may have been born in the Bronx, but his passion has allowed him to touch folks all over the world! Known for his viral skits as “Mufasa,” Obeng brings positive energy to the digital world through his kick-ass dance moves — particularly his popular “Go Mufasa” dance move that was featured in Da Baby’s music video for Grammy-nominated “Bop.” Now, he’s dancing to new heights as one of the first social media influencers to land a “legit” deal with Fortnite, according to Blerd. Obeng sat down with AfroTech to define what being an influencer means for him, how he’s managed to create authentic, feel-good videos, landing a deal with Fortnite, and more. AfroTech: The term influencer doesn’t always have a good rep but you manage to carry it so well. If you had to define this in your own words, what would they be? Mufasa: When it first came to the term influencer at first I really did not like it, but influence is the keyword when it comes to being an influencer. You can influence...
